Blue Sydney, A Taj Hotel
(now Ovolo Woolloomooloo)
SYDNEY, AUSTRALIA
Asset consulting
Our client was seeking to acquire the Taj Blue Sydney hotel in Sydney, Australia. This over-water hotel is an iconic upscale class city/resort located on the Wharf at Woolloomooloo and enjoys the views of the Sydney Harbour foreshore, city skyline and The Royal Botanical Gardens.
Located along the wharf promenade, this boutique hotel is situated within a mix-used complex including a luxury marina, entertainment, restaurants and apartments.
Back of the house facilities
engineering, dry & cold storage, dock, kitchens.
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opening year
The Woolloomooloo Wharf was built in 1911 by the Sydney Maritime Trust and was used originally as a wool and cargo handling facility. The building was nearly demolished but was listed under permanent conservation in the Australian Heritage Act, in 1988. The hotel design has kept and embraced the heritage of the building, which makes this hotel a unique asset. First opened in 2000 as W hotel, the property was acquired by Taj for AUD $36 million (approximately USD $27.1 million) in 2006. Taj, a subsidiary of Indian conglomerate Tata Group, sold the hotel to Hong Kong-based Ovolo Group for $32 million in 2014.
Number of Rooms
100 spacious rooms.
other services
one indoor pool with a fitness center.
food & beverage
One international restaurant and one bar.
meeting space
2 meeting rooms.
Number of Rooms
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
food & beverage
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
meeting space
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
Wellness and Private Club
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests.
Opening year: 2020 (originally built in 1887)
Number of Rooms
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
food & beverage
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
meeting space
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
wellness & private club
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)
Some Key Highlights, Strategy & Improvements:
This pre-acquisition assignment took place in 2013 and focused on three areas of review:
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Operational assessment including review of all revenues and expenses, to evaluate opportunities where revenues could be further maximised and/or expenses reduced based on knowledge of the hotel market in Sydney.
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Sales and marketing review, and valuation of the potential sales and marketing strategy, analysis and comments not limited to market share, ADR, Occupancy and REVPAR. Detailed commentary on the current performance against the competitors.
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Human resources review including manning structure and commentary of same, with a key focus with regards to expense reduction in manning and payroll.
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