Fred Novella

Managing Director & Senior Hotel Asset Manager

GLOBAL

A graduate of International Hotel School, Mr. Novella is a founding member of Global Asset Solutions and currently Managing Director overseeing clients relationship and asset management.

A specialist in pre-opening hotels and airlines, operations, hotel investments, sales and residential marketing. He has worked in several hotels as Operations Manager, in addition to several airlines, he carried out the launch of Etihad Airways (Abu Dhabi), which brings him the experience of having worked with multiple cultures around the world.

Mr. Novella launched the division of Global Asset Solutions in Europe and Middle East, back in 2015 and was initially in charge of the Katara portfolio including six iconic hotels throughout Europe (namely the Carlton in Cannes, the Amstel in Amsterdam, the Galia Excelsior in Milan amongst others). He provided oversight and asset management for many hotels across Europe (e.g., Fairmont Montreux Palace) and North Africa (e.g., Atlas group – 27 hotels in Morocco).

Founding member of HAMA MEA, he is now a board member for HAMA Europe (Hospitality Asset Managers Association).