W Ibiza

Balearic Islands, Spain

Single-asset

Asset Management

For many decades now, Ibiza has been perceived as the most well known tourist destination in the Mediterranean, consistently ranked as one of the trendiest summer spots in Europe.

W Ibiza Hotel is located on the north-eastern coast, in a buzzing beachside neighborhood, with easy access to nightclubs and rural-chic inland attractions. With its playful energy and bohemian spirit, Ibiza is an ideal destination and perfect match for W Hotels.

Destined to be the new entertainment hub in the Santa Eulalia neighborhood, W Ibiza embraces the destination’s eclectic roots through bold and innovative design, capturing the free spirit of Ibiza whilst elevating the experience to a new level. The beachfront hotel is situated just 20 minutes from Ibiza’s Old Town and 25 minutes from the airport.

Number of Rooms

162 guestrooms with 35 suites, including the W brand Extreme Wow suite of over 100 sqm with 188 sqm of terrace overlooking Santa Eulalia beach.

food & beverage

8 outlets (all-day dining/health food bar, beach restaurant, rooftop F&B outlet with infinity pool, three bars, and one nightclub).

opening year

The original hotel structure was built in the 1980s. After an extensive renovation, led by Baranowitz + Kronenberg’s architecture firm, the hotel opened partially in 2019. The building was transformed into a vibrant modern 5-star resort, creating one of Ibiza’s most iconic properties and paying tribute to its bohemian heritage.

Wellness and Private Club

Spa with over 390 sqm (featuring six indoor treatment rooms), sauna, hammam, nail & hair salon, and a 120 sqm fully equipped gym. The Spa offers a juice bar and relaxing rooms adjacent to W’s first Kids’ club in the world.

Number of Rooms

The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.

food & beverage

There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.

meeting space

The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.

Wellness and Private Club

Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests.

Opening year: 2020 (originally built in 1887)

Number of Rooms

The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.

food & beverage

There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.

meeting space

The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.

wellness & private club

Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)

The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)

MEETING SPACE

W Ibiza hotel offers 1 studio meeting room of 75 sqm.

Hotel Strategy & Improvements in addition to full Asset Management duties:

Hotel openings are always challenging, so during the Covid pandemic, it is even more difficult. We worked alongside the owner and the operator to guide them during these turbulent times. We guide them and create a re-opening action plan, focusing on bringing back the hotel’s property value and enhancing communication between the owner and the management team.

Our asset managers also facilitated the so-called “snagging list,” the survey that itemizes deficiencies or incomplete features at the time of property handover from the Owner to the operator. Operators are sometimes known for pushing for the upper end of what is considered “necessary” when it comes to this list as a way to avoid higher costs during the ramp-up time of the business.

W Ibiza Hotel is the first W beach resort in Europe, so we brought our best S&M practices for operating such a luxury resort. The Global Asset Solutions team brought its unique experience from world-class beach resorts in the Pacific (e.g., Bora Bora, Sydney), Asia (e.g., Phuket, Langkawi, Bali), Africa (e.g., Morocco, Zanzibar), the Caribbean (e.g., St Lucia, Barbados), or the Mediterranean (e.g., French Riviera, Marbella).

From the moment we took over, Global Asset Solutions was actively involved in the rates strategy and revenue management. Having an excellent commercial plan in place as early as possible is critical to ensuring a hotel has a successful first year of operation. From establishing rate strategies, educating travel agents, online travel agent accounts and distribution, reaching out to key accounts, building relationships with key clients for meetings, incentives, conferences, and exhibitions requiring longer booking windows.

We provided strict payroll control, as it is easily one of the most significant expenses when opening a hotel. We worked closely with the operator and Owner when putting together the hotel’s staff hiring plan. Recruitment and service training timelines mean certain key personnel needed to be employed before the launch, while a more staggered approach can be taken with other employees.

Other initiatives included: working together with the operator to create a specific S&M plan for the spa and gym, rectifying insurance coverage, creating club membership with high-end villas in Ibiza, setting up menu engineering, creating an entertainment activation team, or dealing with liquidity management.