Who

We are an independent company formed by a team of experienced Asset Managers with a track record in the main, most prestigious hotel chains in the world and with knowledge of the market to improve your results and immediately increase sales with the minimum investment possible.

A 5-star team that listens to your needs, with global market knowledge and ongoing training in the most innovative market trends and concepts in order to offer you the appropriate solution to ensure your properties and/or investments grow. We attend and frequently speak at the main hospitality conferences around the world (HICAP, IHIF, WH Sidney, IHIF, NYU, AHIC and the Four Seasons owners' annual conference), and teach in most prestigious universities (Ecole Hotelier de Lausanne MBA).

Alex Sogno / Global

CEO & Senior Hotel Asset Manager

Global Asset Solutions founder. Alex Sogno has been a passionate supporter of the hotel sector throughout his working life, having begun his career at HVS International New York following his graduation from Ecole Hôtelière de Lausanne, Switzerland. Following a period with Cushman & Wakefield HQ in New York, Alex joined Kingdom Hotel Investments (KHI), where he asset managed around 20 hotels under the Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel brands across EMEA and Asia. Alex assisted in KHI’s listing on the London and Dubai stock exchange. He left KHI to found Global Asset Solutions in 2007. Global Asset Solutions provides independent asset management, investment banking and consulting services to help hotel owners maximise the value of their assets. Global Asset Solutions operates worldwide with clients including Colony Capital, Atlas Hospitality, Accor and Marriott International and manages over $20bn of assets including the Rosewood Phnom Penh, Cambodia, Four Seasons Madrid and Molitor Paris. Alex has maintained his connection with Lausanne, creating and teaching the MBA asset management course at the school before going on to launch an asset management course available through the Global Asset Solutions educational platform. He is a regular speaker at conferences around the world and is the founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA). Alex is the President of the EMEA chapter of the International Luxury Hotel Association. English, French & Spanish


fred-novella global asset solutions

Fred Novella / Global

Managing Director & Senior Hotel Asset Manager

A graduate of International Hotel School, Mr. Novella is a founding member of Global Asset Solutions and currently Managing Director overseeing clients relationship and asset management. A specialist in pre-opening hotels and airlines, operations, hotel investments, sales and residential marketing. He has worked in several hotels as Operations Manager, in addition to several airlines, he carried out the launch of Etihad Airways (Abu Dhabi), which brings him the experience of having worked with multiple cultures around the world. Mr. Novella launched the division of Global Asset Solutions in Europe and Middle East, back in 2015 and was initially in charge of the Katara portfolio including six iconic hotels throughout Europe (namely the Carlton in Cannes, the Amstel in Amsterdam, the Galia Excelsior in Milan amongst others). He provided oversight and asset management for many hotels across Europe (e.g., Fairmont Montreux Palace) and North Africa (e.g., Atlas group – 27 hotels in Morocco). Founding member of HAMA MEA, he is now a board member for HAMA Europe (Hospitality Asset Managers Association). English, French & Spanish.


Dimitris Mittas - Vice President Finance globalassetsolutions

Dimitris Mittas / Global

Chief Operating Officer (COO)

He holds a MSc in International Hotel Management and acquired a wide experience of the tourism industry as he has spent more than 20 years in multinational companies ( Conrad, IHG, Swissotel, Dorint, Nobu) in Europe (Greece, Belgium, The Netherlands, Spain) and Africa (Rwanda, Senegal). In 2012 he became Regional in IHG heading Iberia and later the Katara Hospitality Portfolio of the company which includes hotels such as the Carlton Cannes and the Amstel InterContinental. A year later he becomes one of the four responsible of the program “Future Finance Leaders“ in IHG and is awarded “Hotel Financial Controller Europe”. In 2015, he decided to diversify his career by joining one of the most luxurious marinas in the Mediterranean, the one of Barcelona, and three years later he joined the most deluxe hotel in the Southern Europe the Nobu Ibiza. Mr Mittas is in charge of all Financial Structure and oversight for individual hotels within Global Asset Solutions as well as large corporate clients. English, French, Spanish & Greek


Robert Walters global assets

Robert Walters / Global

Chief Investment Officer

Mr Walters commenced his career at Swiss Bank Corporation International, in London, followed by roles at major institutions (Eagle Star, Equitable Life and HBOS plc); as well as boutique businesses (Cavanagh and Pantheon). From 2004 he was Investment Director, Property, for BDO Investment Management Limited (part of the BDO global accountancy practice) responsible for all aspects of the firm’s real estate investment strategy, including the firm’s eight in-house real estate funds managing, directly and indirectly, c.£1.25bn of assets. Also, a member of the firm’s Investment Committee. Mr Walters joined New York based Beacon Hospitality Partners in 2011, a specialist hospitality asset management and advisory business working with institutional clients on a wide range of hotel asset management, development and capital market assignments. In addition, Mr Walters was Senior Advisor to the CBRE EMEA Hotels team between May 2017 and July 2018 and has been a partner at Estrela Capital Partners, a Madrid based private equity business, since January 2020. He joined the Global Asset Solutions team, in an advisory capacity, in December 2021.


David Boveda Europe & Middle East

Hotel Asset Manager

With more than 10 years in the hospitality industry, he holds a bachelor’s degree in hospitality business management from Centro Superior de Hosteleria de Galicia as well as a Degree in Finance and Business Administration.He continued his studies with a master’s degree in International Financial Markets and another one in Data Science and Business Intelligence.He began his career at Carris Hoteles in Galicia, before joining IHG as income auditor, where he spent more than four years and revamped the whole income audit process.He later joined Mandarin Oriental as financial accountant to be part of the preopening team of the Mandarin Oriental Ritz, Madrid. He oversaw the Accounts Receivable and Income Audit roles.Almost three years later he came back to IHG as Assistant Director of Finance at the Intercontinental Madrid, where he also had to take over from the Director of Finance for more than eight months as interim Director of Finance.IHG 2022 Finance Impact Award winner, David joins Global Asset Solutions driven by his passion for Hotel Management. English, Spanish


Jordi Izquierdo  / Global

Hotel Asset Manager

With over 8 years of dedicated service in the hospitality sector, Jordi Izquierdo boasts a robust educational background, holding a bachelor’s degree in Hospitality Business Management from CETT – University of Barcelona. He has further enriched his expertise with Cornell certifications in Hotel Asset Management and Real Estate, as well as F&B Revenue Management. Jordi embarked on his professional journey at Eurostars Hotels, where he laid the cornerstone of his career. Transitioning to his first luxury property opening at 7Pines Resort Ibiza, he assumed responsibilities in Reservations and Revenue Management, showcasing his versatility and commitment to excellence.Subsequently, Jordi joined Revenue by Design, where he excelled as a Cluster Revenue Manager, handling commercial strategy initiatives across various products and cities in North UK properties. His adeptness in overseeing revenue operations earned him acclaim within the industry. For the past three years, Jordi has played a pivotal role in enhancing Hyatt's performance in Southern Europe. Serving as the Revenue Management lead for two prominent assets in the region, Hyatt Centric Gran Vía Madrid and Thompson Madrid, he has contributed significantly to their success. Jordi's impactful contributions to Hyatt Hotels Corporation include overseeing the inauguration of the first Thompson property in Europe, a landmark achievement that introduced the brand to a new market. His efforts led to the hotel receiving the prestigious EAME Brand Award for 2023. In summary, Jordi Izquierdo's wealth of experience, coupled with his academic credentials and industry accolades, positions him as a distinguished expert in hospitality management, specializing in commercial strategy. English, Catalan, Spanish, French


Lionel Anidjar / Global

Hotels Project Director

Lionel Anidjar is a seasoned professional in the hospitality industry, known for his expertise in project management and hotel renovations. A graduate from Lausanne Hotel School in Switzerland, Lionel began his journey in hotel operations, where he honed his skills before transitioning into project coordination overseeing successful renovations and openings of 24 hotels in 13 countries in Asia, Europe and the Americas. Lionel worked with prominent companies like Hyatt International, GLA Hotels, Shangri-La, Millenium and Rosewood and more recently as Project Director for Katara Hospitality Europe One of his most notable achievements was the full-scale renovation of the renowned Hotel de Crillon in Paris, highlighting his commitment to excellence and attention to detail. Throughout his career, Lionel has worked with prominent industry figures and played a vital role in shaping the success of several high-profile projects. English and French


Juan Manuel Gea / Global

Corporate Administrative Manager

Juan Manuel studied Political Sciences and Public Administration at the National University of Cuyo in Argentina. Following his studies, he focused his career on administration and has gained almost 10 years of experience in a variety of sectors, including politics, luxury real estate, and software for the short-term rental industry. After serving as Manager at the luxury real estate brand “Lucas Fox” and Senior Office Manager at the software company “Beyond”, Juan Manuel has learned to quickly organize systems and establish new procedures under fast-paced growing companies. This extensive and diverse administrative experience has allowed Juan Manuel to support directors and entire teams to provide the best service to their clients under the philosophy of efficiency and human connection. Spanish, English

Dylan global asset solutions

Dylan Saucon / Europe

Hotel Asset Manager

Dylan graduated from L’Ecole Hôtelière de Lausanne in Switzerland. He launched his Hospitality career 8 years ago in the F&B sector in Shanghai and followed his experience in 5 star hotel properties. He later moved to London to coordinate the operations of Generator Hotels following the merger & acquisition of Freehand Group, where he reported directly to the COO. Then he joined Global Asset Solutions in September 2021 to support the company's asset management and business development. Dylan built a strong Hospitality foundation from his experiences in operations and global management, which allows him to have an analytical, growth-oriented and innovative approach towards a project. English, French & Italian


Katie Benson  / Global

Senior Advisor

Katie is a hospitality professional with extensive international operational, development and asset management experience including assignments in Asia Pacific, Middle East, Europe, UK, and USA having held senior executive positions variously with Langham hospitality Group, Jumeirah International, Starwood and ITT Sheraton. With a career rooted in tourism and hospitality, Katie understands the intricacies of hospitality and property asset management across multiple markets. With in-depth knowledge of various styles of hotel operations, with a particular focus on luxury, Katie builds corporate shareholder value by defining and executing growth and profit strategies.  She has spearheaded business transformations, led teams and stakeholders during complex hotel start-ups, renovations, turnarounds, and guided acquisitions, and asset management decisions, across diverse cultures and markets. Katie is an experienced non-executive director and has a particular interest in ESG strategies. Katie is a Fellow of Harvard University’s Advanced Leadership Initiative, holds an MBA and is a graduate of the Australian Institute of Directors.


alex-slors global asset solutions

Alex Slors / Europe

Senior Hotel Asset Manager

More than 25 years of experience in the hospitality industry, has great knowledge of both hotel operations, and large multinational corporations, making it support specialist for hotel owners and investors in order to maximize the value of assets. In 1988 he started working for different hotels as a financial controller (The Kensington Close, the Ritz, the Prudential, the Saint Georges and the Strand Palace Hotel to name a few) before heading Meridien Hotels and Resorts Group as Financial Accounting Group, through later to manage the Vice Presidency of Finance for the hotels of Europe (42 hotels). English, Dutch & German.


douglas-louden global asset solutions

Douglas Louden / Asia & Pacific

Senior Hotel Asset Manager

He began his hotel career at Gleneagles Hotels London, before joining Regent International in Australia, and then move to China with Shangri La International. He later became Director of Operations for various hotels and was responsible for the development of Hard Rock Hotels brand. Great defender of Sustainable Tourism, contributed to the creation of Youth Career Initiative (provides opportunities for disadvantaged youth around the world) of the Shinta Mani Foundation in Cambodia. He has overseen hotel assets in Asia / Pacific, representing the owners and overseeing managed by Hyatt, Hilton, Marriott, Starwood and Accor properties. English


Stéphanie Fichter Hospitality Food & Beverage Expert

Stéphanie Fichter / Europe

Hospitality Food & Beverage Expert

Graduated from L’Ecole Hôtelière de Lausanne in Switzerland, Stéphanie launched her career with Marriott International Company, in the iconic Marriott Plaza Hotel in Buenos Aires, Argentina and spent several years in Latin America in various Food & Beverage Management positions. She later moved to Spain where she developed her career with The Ritz-Carlton Hotel Company and The Leading Hotel of the World in hotel operation, especially Food & Beverage and Event Management. Passionate hotelier with 19 years of expertise in international luxury hotels, dedicated and committed to Hospitality, Stéphanie is an expert in Hotel Management, quality and service excellence. English, French & Spanish


katherine doggrell sales marketing

Katherine Doggrell  / Europe

Public Relations

Global Asset Solutions has a partnership with NewDog PR, and we work together on most projects to boost market awareness of portfolios and hotels. Katherine is a cofounder of NewDog PR, a boutique agency focused on the hotel investment sector. She has worked for publications including the FT,Business 2.0 and the leading hotel B2B titles as well as writing Checking Out - What the Rise of the Sharing Economy Means for the Future of the Hotel Industry, published by Bloomsbury. English, French


emily newman public relation

Emily Newman / Europe

Public Relation - PR

Global Asset Solutions has a partnership with NewDog PR, and we work together on most projects to boost market awareness of portfolios and hotels. Emily is a cofounder of NewDog PR, a boutique agency focused on the hotel investment sector. A communication specialist with extensive experience working with brands, events, professional services, media and not-for-profit organisations capturing and developing a human and engaging tone of voice, creating a zero waste content strategy and guiding its implementation. English


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