Who

We are an independent company formed by a team of experienced Asset Managers with a track record in the main, most prestigious hotel chains in the world and with knowledge of the market to improve your results and immediately increase sales with the minimum investment possible.

A 5-star team that listens to your needs, with global market knowledge and ongoing training in the most innovative market trends and concepts in order to offer you the appropriate solution to ensure your properties and/or investments grow. We attend and frequently speak at the main hospitality conferences around the world (HICAP, IHIF, WH Sidney, IHIF, NYU, AHIC and the Four Seasons owners' annual conference), and teach in most prestigeous universities (Ecole Hotelier de Lausanne MBA).

Alex Sogno

Alex Sogno / Global

CEO & Senior Hotel Asset Manager

Global Asset Solutions founder. Mr. Sogno began his career in New York City after graduating with honors at Ecole Hôtelière de Lausanne, Switzerland. He joined HVS International New York, and he established a new venture at the Cushman & Wakefield headquarters in Manhattan. In 2005, Mr. Sogno began working for Kingdom Hotel Investments (KHI), founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud member of the Saudi Royal family, and asset managed various hotels including Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel. He also participated to the Initial Public Offering (IPO) of KHI at the London Stock Exchange as well as the Dubai International Financial Exchange. Mr. Sogno is also the co-writer of the ‘Hotel Asset Management' textbook published by the Hospitality Asset Managers Association (HAMA), the American Hotel & Lodging Education Institute, and the University of Denver. He is the Founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA). English, French & Spanish


Fred Novella

Fred Novella / Europe & Middle East

Managing Director & Senior Hotel Asset Manager

A founding member of Global Asset Solutions and currently oversees the Operation and Marketing division. A specialist in pre-opening hotels and airlines, operations, hotel investments, sales and residential marketing. He has worked in several hotels as Operations Manager, in addition to several airlines, he carried out the launch of Etihad Airways (Abu Dhabi), which brings him the experience of having worked with multiple cultures around the world. A board member for HAMA MEA (Hospitality Asset Manager Association). English, French & Spanish.


Gustav Bjoern

Gustav Bjoern / Global

Senior Investment Banker

Mr. Bjoern is a specialized banker in hotels and hotel real estate with more than 20 years of experience in hotel operations, financial advisory and banking in United Kingdom, Europe and North America. Focusing on debt, he has advised, arranged and lend on a transaction volume of more than € 3 billion in secured and unsecured debt across the debt stack. Having spent years at across the operation, including management, at his family’s hotel in Denmark, he joined HVS International in New York, allowing for a shift into banking with CWCapital in Boston, and Aareal Bank in Germany as Vice President, providing senior debt, secured by properties throughout Europe, the United States and Mexico. Most recently, he headed the Hotel Investment Banking – EMEA platform at Jones Lang LaSalle in London, before joining Global Asset Solution. Mr. Bjoern holds a Bachelor degree in Hotel Business Administration from Ecole Hôtelière de Lausanne, Switzerland. English & Danish.


Alex Slors

Alex Slors / Europe

Senior Hotel Asset Manager

More than 25 years of experience in the hospitality industry, has great knowledge of both hotel operations, and large multinational corporations, making it support specialist for hotel owners and investors in order to maximize the value of assets. In 1988 he started working for different hotels as a financial controller (The Kensington Close, the Ritz, the Prudential, the Saint Georges and the Strand Palace Hotel to name a few) before heading Meridien Hotels and Resorts Group as Financial Accounting Group, through later to manage the Vice Presidency of Finance for the hotels of Europe (42 hotels). English, Dutch & German.


Douglas Louden

Douglas Louden / Asia & Pacific

Senior Hotel Asset Manager

He began his hotel career at Gleneagles Hotels London, before joining Regent International in Australia, and then move to China with Shangri La International. He later became Director of Operations for various hotels and was responsible for the development of Hard Rock Hotels brand. Great defender of Sustainable Tourism, contributed to the creation of Youth Career Initiative (provides opportunities for disadvantaged youth around the world) of the Shinta Mani Foundation in Cambodia. He has overseen hotel assets in Asia / Pacific, representing the owners and overseeing managed by Hyatt, Hilton, Marriott, Starwood and Accor properties. English.


Melanie Stump / Zurich

Melanie Stump / Europe

Hotel Asset Manager

Ms Stump’s career in hospitality started at the Gleneagles Hotel in Scotland. In addition to her work experience in hospitality in Switzerland and the United Kingdom, she has a background in business operations in the legal sector and the health industry. Ms Stump has experience in European Hotel Development with Marriott International and has worked on Hotel Asset Management Assignments across Europe and the French Polynesia on new acquisitions as well as pre- and post- opening assignments. She holds a B.Sc. (graduation with honours) in International Hospitality Management from Ecole Hoteliere de Lausanne with a specialization in real estate, market and corporate finance. English, German & French.


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