assets
Hotel asset management involves managing the investment to meet the specific goals of the owner. The role of the Hotel Asset Manager involves increasing the value of the asset and of the portfolio.
At Global Asset Solutions, our expert team of Senior Hotel Asset Managers has worked around the globe for the owners of the main hotel chains, are permanently updating their knowledge with the latest asset management techniques and have a real, objective view of the current challenges of the tourism market.
Global Asset Solutions is the leading Hotel Asset Management company for luxury property. Our expert team of Senior Hotel Asset Managers has worked around the globe for the owners of the main hotel chains, are permanently updating their knowledge with the latest asset management techniques and have a real, objective view of the current challenges of the tourism market. With more than 100 years of combined experience in hotel financial management, we represent hotel owners interest by offering them optimal Hotel Asset Management services.
We can assist you in the following work Hotel Asset Management areas and services:
Monitor the financial performance
- Review of the current performance of the hotel in comparison with the budget and with the previous year.
- Supervise the budget approval process.
- Monitor forecasting, balance sheet and on-the-books businesses.
- Ensure the right balance of day-to-day monitoring and strategic investment advisory.
01
Capital expenditure
- Establish rules on CapEx process and projects approval (e.g. obtain multiple bids).
- Ensure the right balance between R&M versus CapEx.
- Monitor budgeting for CapEx and long term planning.
- Provide ROI analysis.
- Guarantee full transparency for the owner.
02
Revenue Management
- Unlock access to multi-dimensional internal and benchmark data.
- Control over rate setting and internet marketing/distribution/social media.
- Strategic planning, tight supervision of sales and marketing, analysis of market trends, market positioning.
- Secure full control of the PACE, forecasting and budgeting, room type utilization, flow-through by segment, complimentary room nigh report, geo-stats…
- Control of channel submission, and reservation cost per channel and other hidden costs.
- Keep track of the hotel’s sales and marketing targets and supervise the activities.
03
Operational reviews
- Confirm that the owner’s interest has a direct influence on property level operating decisions.
- Supervise the effectiveness of attracting revenues and cost control.
- Ensure that the on-going projects are moving along at the property level.
- Review of external and internal client and staff satisfaction surveys.
- Evaluate key personnel and request hotel corporate support when necessary (e.g. replacing staff, training, S&M initiatives…).
- Monitor stock level.
- Certify that the asset is well looked after.
04
Advise ownership on investment strategies
- Optimization of hotel investment strategies, high and best use.
- Annual comparison with the initial investment goals.
- Modeling discounted cash flow analysis, valuations and hold/sale analyses.
- Value alternative strategies, such as additional investments or expansion.
05
Advise ownership on managements issues
- Continuous performance supervision and contractual compliance.
- Establish communication channels between all stakeholders (e.g. owner, operator, executive team, employees, communities).
- Transparency: good news or bad news, the owner needs to be informed.
06
Contracts
- Review all major contracts (e.g. retail, consultant bid).
- Advise on all third-party contracts on behalf of the owner.
- Protect all owner interests, safeguarding third-party consultants and advisers in terms of property issues.
07
Monitor investment community
- Benchmark study in relation to comparable properties.
08
Loan compliance
- Ensure loan compliance.
- Evaluate capital structure, contractual and legal obligation.
- Guarantee the competitive lending through the economic cycle.
09
Franchise/operator affiliations
- Warrant more brand transparency to balance owner versus operator interests.
- Advise on the initial selection and the appointment of the management company or franchise.
- Verify the conformity of the hotel management contract.
- When necessary, support owner with termination of hotel management agreement.
10
MONITOR INVESTMENT COMMUNITY
- Benchmark study in relation to comparable properties.
08
LOAN COMPLIANCE
- Ensure loan compliance.
- Evaluate capital structure, contractual and legal obligation.
- Guarantee the competitive lending through the economic cycle.