Brands

The hotel sector is moving into the mainstream as an asset class and if investors want to maximise their profits, they must also maximise the knowledge at their disposal, with the help of a specialist asset manager.

Accor’s decision to split luxury from the rest of its estate is an acknowledgement of the differences between the different hotel segments and the specialist knowledge required to operate them.

The growth of franchising has moved the global branded operators further away from operations and deeper intro distribution, something which may increase their value.