Fairmont Montreux Palace Switzerland hotel asset management

Fairmont-Montreux-Palace asset management

Fairmont Montreux Palace Switzerland hotel asset solutions

Fairmont Montreux Palace Switzerland global asset solutions

Fairmont Montreux Palace Switzerland asset solutions

Number of rooms: 236 guestrooms, including 34 suites

Food & Beverage: 6 outlets (Montreux Jazz Café themed brasserie, high-end Steak house restaurant, lounge bar, large terrace, pub/restaurant & bar, buffet restaurant)

Largest conference, banqueting space in Switzerland: superb facilities for 10 to 12,000 persons in a wide array of venues (15 meeting space, traditional and listed in the main hotel, and modern and airy in the ‘Petit Palais’).

Other facilities: a fitness area, over 2’000 sqm of Spa, indoor and outdoor swimming pools, boutique shopping arcade and offices, night club, mini golf, business centre, and a wedding/event studio.

Back of the house facilities: 55 apartments for staff housing, engineering workshop, dry & cold storage, dock

Opening year: 1884-1906

Some Key Highlights, Strategy & Improvements in addition to full Asset Management duties

Global Asset Solution initially conducted a full review of the operation in order to have a strategic view on how to work with the operator to improve the asset. Several specific areas were identified such as:

Strengthening and reviewing the revenue management procedures/structure with new market segmentation (developing new demand generators)
Oversee the transition between FRHI and Accor to ensure adequate support were provided from corporate both on a revenue standpoint (wider distribution network, larger customer’s loyalty programme and database, etc.), but also for reducing cost (larger purchasing volume, sharing of system costs amongst more hotels, increased brand marketing power, etc.)
Work with operator on improving flow-throw for F&B especially in banqueting
Drive C&E and slowly returning MICE business (offering volume in conjunction with creating demand) and become more involved with Convention Bureau

Challenging operator status quo with management agreement, cost allocation, USALI changes, operation and corporate support (e.g. S&M, finance, ect.)

Fairmont Montreux Palace Switzerland

Since its opening, the Fairmont Montreux Palace has set the tone of elegant luxury in Switzerland and has a very rich diplomatic and cultural history: the peace-keeping Montreux Convention was signed there in 1936, Vladimir Nabokov was once a guest, and in Funky Claude’s Bar, formerly known as Harry’s New York Bar, Quincy Jones cooked a special chicken dish that remains on the menu today. This iconic hotel with an eventful and illustrious history has always retained a young face. This jewel of Belle Époque embodies a unique piece of history dating back to 1884 and occupies an exceptional site on the north shore of Lake Geneva in the heart of Montreux, one of Europe’s most beautiful settings. With extensive refurbishment over recent years, the property combines the finest of Belle Époque style with the convenience of highly modern amenities. The hotel is a founding hotel of “The Leading Hotels of the World” association, has been accredited in the World Top 100 by the readers of Conde Nast Traveller magazine and in the world’s top 50 hotels by Travel & Leisure Magazine.