Italy

Italy continues to rank in the top three EU countries visited by international travellers and consequently this popularity combined with strong ADR and RevPAR is attracting the attention of global brands and investors seeking opportunities, especially in the luxury segment. The Global Asset Solutions Italian Hotel Market Outlook 2023 details performance by market and segment, transaction volume, future openings, deal analysis and future activity and trends. An important tool for current or prospective investors in the Italian hotel market.

Italy has taken measures to support the growth of the hotel sector and the result has been an increase in luxury brands entering the market.