Number of rooms: 261 guestrooms.

Food & Beverage: the all-day dining restaurant seats 250 guests, a French style restaurant and a beach club, open air sky deck, tapas bar.

Meeting space: 1 ballroom, 630 sqm and wedding chapel.

Other services: large kids club, four level health club, with four well-defined areas dedicated to wellness and the guest’s physical well-being, including a multi-propose studio for yoga, a selection of technology machines and adjustable benches; a kinesis zone featuring six kinesis machines and a cardiozone, which includes treadmills, vario and synchron machines and the latest stationary bikes.

Opening year: 2014

 

Some Key Highlights, Strategy & Improvements in addition to full Asset Management duties

  • Global Asset Solutions has overseen the resort since late 2015. The hotel was significantly under performing and on its second management company at the time of our engagement. The property incurred operating losses in its first 3 years of operation.
    • Occupancy 2014 – 15.8%
    • Occupancy 2015 – 27.8%
    • Occupancy 2016 – 58.3%
    • Occupancy 2017 – 70.0% (Forecast)
  • Given the hotel’s very difficult opening period and under performance, Global Asset Solutions has focussed on driving positive much needed cash flow into the hotel. This has included prepaid tactical promotions which generated A$2.4m in revenues, with the owners receiving A$1.2m up front at the commencement of the program.
  • Over this period of Global Asset Solutions involvement, revenues have increased 118%, at the end of 2015 the resort operated at a GOL, by year end 2017 operating profit performance will be in excess of 35%.
  • Global Asset Solutions assisted the owners with negotiating the departure of the incumbent management company and the hotel has transitioned to an independently operated hotel in January 2017, with Global Asset Solutions providing operational support and oversight.
  • The Sales and Marketing team has been re-structured and entirely new sales and marketing plan implemented.

With occupancy stabilised, Global Asset Solutions is now focussing on driving improved yield and distribution of the hotel. This includes improved focus on OTA production, and long haul European markets.