Number of rooms: 100 spacious rooms.
Food & Beverage: One international restaurant and one bar.
Meeting space: 2 meeting rooms.
Other services: one indoor pool with a fitness center.
Back of the house facilities: engineering, dry & cold storage, dock, kitchens.
Opening year: The Woolloomooloo Wharf was built in 1911 by the Sydney Maritime Trust and was used originally as a wool and cargo handling facility. The building was nearly demolished but was listed under permanent conservation in the Australian Heritage Act, in 1988. The hotel design has kept and embraced the heritage of the building, which makes this hotel a unique asset. First opened in 2000 as W hotel, the property was acquired by Taj for AUD $36 million (approximately USD $27.1 million) in 2006. Taj, a subsidiary of Indian conglomerate Tata Group, sold the hotel to Hong Kong-based Ovolo Group for $32 million in 2014.
Some Key Highlights, Strategy & Improvements in addition to full Asset Management duties
This pre-acquisition assignment took place in 2013 and focused on three areas of review:
- Operational assessment including review of all revenues and expenses, to evaluate opportunities where revenues could be further maximised and/or expenses reduced based on knowledge of the hotel market in Sydney.
- Sales and marketing review, and valuation of the potential sales and marketing strategy, analysis and comments not limited to market share, ADR, Occupancy and REVPAR. Detailed commentary on the current performance against the competitors.
- Human resources review including manning structure and commentary of same, with a key focus with regards to expense reduction in manning and payroll.
